Avaya Launches SDN Offensive, Says Cisco, VMware Aren't Only Choice

With the announcement that Cisco and VMware are not the only game in town SDN, Avaya has launched a new architecture SDN opened on Tuesday, including open network adapter, providing a network connection plug-and-play with any Ethernet device with both .Avaya said its new architecture SDN Fx is the first to provide "connect anything, anywhere" simplicity, savings week at provisioning time allowing devices and users to the edge of the network to easily add network.

If you look at the market, all the focus and hype around time SDN is centered around the war between Cisco ACI [infrastructure-centric applications] and VMware NSX, but the truth of the matter is, it's just the beginning of what SDN can do, and that the market is certainly large enough, said Randy Cruz, senior director of product management for Avaya. And 'quite possible if people start to wake up and see the different ways that SDN can change the industry and the things that are possible here, will probably be much market restructuring the network for these games are and how to contribute.

Danny Poindexter, sales manager of Shamrock Communications based in Houston and partner of Avaya, said the new Avaya products give a decisive advantage to customers Cisco.What are trying to Avaya faces, which reduces complexity and speeds service time market delivery applications are very good, Poindexter said. Customers are really tired of running legacy networking protocols and traditional forms that was just put out fires and not allowing them to deliver applications. Cisco has implemented the network for the 2014 Winter Olympics? No, Avaya has. This is a perfect example of the SDN.

This month, Cisco CEO John Chambers said his company is pulling out of the market competition SDN.The has recognized the benefit of ICA compared with the concepts of competitors ambitious PowerPoint, Chambers said during a in conference call earlier this month. ACI and APIC will become the cornerstone of the architecture of next generation network for many years.

Poindexter disagree with the recent statements by Cisco.

When Cisco said that, my next question would be, 'Tell me what your plan is to deploy services quickly and automate the network from the server to the desktop? Avaya ago, Poindexter said. Avaya can deploy provisioned services quickly with just the edge of networks, in which Cisco and other competitors there is much more work involved, a lot of protocol layers eliminates Avaya and collapses into a single protocol that connects tissue.

SDN Fx new architecture is based on Avaya technology existing network structure of society, with an open network adapter (ONA) that can connect to any device with an Ethernet port, such as medical devices, machinery for the production and switches branches. About the size of a deck of cards, the provisions ONA automatically a secure QoS custom virtual path through the network and manages thousands of devices, according to Cruz.